Laura Reston

@laurareston

His TV ads, at least, have become more “presidential.” But highlighting the saner side of Trump risks diluting his brand.

Both Ted Cruz and John Kasich are making the case that they're more viable in November than the frontrunner. It won't work.

Candidates always try to paper over their flaws by comparing themselves to iconic presidents. And it almost never works.

He’s kept his pledge to steer clear of attack ads against Hillary Clinton—and now it’s too late.

Ahead of the April 19 primary, we're seeing a kinder, gentler side of the Big Apple.

As Wisconsin TV viewers are discovering this week, nobody’s better at the “talking directly to you” ad than the Texas senator and former thespian.

Republican groups' attacks haven't done the trick. But one big-money Democratic super PAC believes it has the formula.

The Florida senator had the money—and the material—to bombard his establishment rival with attack ads. Instead, he ignored Kasich altogether.