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marketing
March 27, 2019
Daniel Kolitz
In Search of Generation Z
An unscrupulous, money-hungry marketing industry helped define the millennials, often with wildly inept results. And now it's getting to work on the next cohort.
September 22, 2016
Brooke Seipel
When network interviews aren’t getting the right reach, politicians look to Zach Galifianakis.
May 21, 2015
Noah Berlatsky
Critics Shouldn't Have to Cover ‘Game of Thrones’ If They Don’t Want To
April 25, 2014
Darshak Sanghavi
Do E-Cigs Help People Quit Smoking—Or Make Them Start?
May 14, 2013
Robert Long
This Is How to Convince Conservatives to Recycle
A new study reveals how to appeal to different political ideologies
April 22, 2013
Paul Lukas
The New Budweiser Can is About Impressing Millennials, Not Improving Ergonomics
March 20, 2013
Lydia DePillis
What Republicans Don't Understand About Rebranding
February 4, 2013
Paul Lukas
Assessing the New Beer Bottle
February 9, 1963
Paul Goodman
Nothing But Ads

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