Elon Musk’s New X Profile Completes His Evolution as Far-Right Troll
The world’s richest man and close Trump ally has made a repulsive change to his profile on X.
The world’s richest man has decided to change his digital look, opting to resurrect a dated image that the Anti-Defamation League flagged as a hate symbol in 2016.
Musk’s rebranded account began posting to his 209 million followers on X under the name Kekius Maximus on Tuesday, a blend between “kek”—a gaming variant of “LOL”—and Maximus Decimus Meridius, the main character in Ridley Scott’s 2000 action film Gladiator.
“Kekius Maximus will soon reach level 80 in hardcore PoE,” Musk posted.
Musk’s memeified alter ego also includes an archaic reference in the annals of internet history: Pepe the Frog, a character that has existed on internet message boards and blogs like 4chan and Tumblr since 2008. In 2015, Pepe was co-opted by the far right, and recent usage of the image in the U.S. has become synonymous with antisemites and white nationalists and harkens back to its presence at the forefront of violent movements like the Charlottesville riot and the January 6 attack on the U.S. Capitol.
Under his new guise, Musk decided to attack Wikipedia, resharing a three-year-old clip of the digital encyclopedia’s co-founder Larry Sanger torching his creation for going “woke.”
“Don’t take it from me (I’m just a frog after all), take it from the co-founder of Wikipedia,” Musk wrote under his new pseudonym.
(Sanger wasn’t amused by the dredged-up interview. Instead, he torched the billionaire for refusing to refund an “ineffective annual subscription” to X. “Tell your staff to refund my money, Elon,” Sanger wrote.)
Musk’s alleged burner account, Adrian Dittman, also got in on the tired meme, preemptively toying with the idea that journalists would legitimately refer to the incoming Department of Government Efficiency co-chair via his chosen joke title.
“Imagine you’re a journalist who’s writing about Elon on X and it goes: ‘Elon Musk, aka ‘Kekius Maximus’ on X…” Dittman posted Tuesday.