Twitter made Ken Bone, and Twitter will destroy Ken Bone.

It was only a few days ago, at Sunday’s town hall–style presidential debate, that a nerdy, undecided voter in a red sweater became a meme-ified Twitter heartthrob after asking a wonky question about energy policy, jobs, and climate change (and later taking pictures with a disposable camera—with flash, no less). Bone was “the undisputed winner” of the debate, a “normcore” “internet hero” who “gives Americans hope” while also solving their Halloween costume conundrums. Also: LOL that surname.

But now Ken Bone is leveraging his fame for profit...

...and the meme police on Twitter will have none of it.

Now, a few relevant facts about Bone:

• He is 34 years old.
• He has a 12-year-old son.
• He is an operator at a coal power plant.
• He is auctioning his red sweater for charity.

Wrong. Twitter did.